Complete a SWOT analysis of the company you have decided to base your work on, whether it is a fictional or a real-world company. This analysis will be written viewing the company from the inside to the outside. You will submit an organizational assessment of your company within the chosen market domain. This assessment will determine the relative competitiveness of the company and demonstrate technical knowledge of assessment tools and techniques. This assessment will consider the total picture of the company’s strengths, weaknesses, opportunities, and threats in relation to the current market environment. This assessment should consider key aspects of the company, including its product/service mix, pricing, location, technology, marketing, and human, financial, and information resources. Ethics should be considered in completion of the SWOT as either a strength or weakness. Discuss the direction of movement or trending of each of the four quadrants. Identify and elaborate on at least four each of the company’s strengths, weaknesses, opportunities, and threats. Specifically, you should include the following:
A. Internal Factors
1. SWOT Analysis: Complete a SWOT analysis on the internal factors that affect the company’s readiness to compete. What are the strengths, weaknesses, opportunities, and threats faced by the company relative to the competitive market?
2. Prioritized List: Based on the SWOT analysis, create a prioritized list of strengths to exploit and weaknesses to mitigate. Each item in your list should have supporting rationale.
3. Readiness: Based on internal factors, evaluate the company’s readiness to compete in the business environment of the market domain. Support your evaluation with information from your market domain evaluation and SWOT analysis.
SWOT ANALYSIS TEMPLATE
Subject of SWOT analysis: (define the subject of the analysis here)
• Advantages of proposition?
• Competitive advantages?
• USP’s (unique selling points)?
• Resources, Assets, People?
• Experience, knowledge, data?
• Financial reserves, likely returns?
• Marketing – reach, distribution, awareness?
• Innovative aspects?
• Location and geographical?
• Price, value, quality?
• Accreditations, qualifications, certifications?
• Processes, systems, IT, communications?
• Cultural, attitudinal, behavioral?
• Management cover, succession? weaknesses
• Disadvantages of proposition?
• Gaps in capabilities?
• Lack of competitive strength?
• Reputation, presence and reach?
• Own known vulnerabilities?
• Timescales, deadlines and pressures?
• Cash flow, start-up cash-drain?
• Continuity, supply chain robustness?
• Effects on core activities, distraction?
• Reliability of data, plan predictability?
• Morale, commitment, leadership?
• Accreditations, etc?
• Processes and systems, etc?
• Management cover, succession?
• Market developments?
• Competitors’ vulnerabilities?
• Industry or lifestyle trends?
• Technology development and innovation?
• Global influences?
• New markets, vertical, horizontal?
• Niche target markets?
• Geographical, export, import?
• New USP’s?
• Tactics – surprise, major contracts, etc?
• Business and product development?
• Information and research?
• Partnerships, agencies, distribution?
• Volumes, production, economies?
• Seasonal, weather, fashion influences? threats
• Political effects?
• Legislative effects?
• Environmental effects?
• IT developments?
• Competitor intentions – various?
• Market demand?
• New technologies, services, ideas?
• Vital contracts and partners?
• Sustaining internal capabilities?
• Obstacles faced?
• Insurmountable weaknesses?
• Loss of key staff?
• Sustainable financial backing?
• Economy – home, abroad?
• Seasonality, weather effects?
SWOT ANALYSIS EXAMPLE
This SWOT analysis example is based on an imaginary situation. The scenario is based on a business-to-business manufacturing company, who historically rely on distributors to take their products to the end user market. The opportunity, and therefore the subject for the SWOT analysis, is for the manufacturer to create a new company of its own to distribute its products direct to certain end-user sectors, which are not being covered or developed by its normal distributors.
Subject of SWOT analysis example: the creation of own distributor company to access new end-user sectors not currently being developed.
• End-user sales control and direction.
• Right products, quality and reliability.
• Superior product performance vs. competitors.
• Better product life and durability.
• Spare manufacturing capacity.
• Some staff have experience of end-user sector.
• Have customer lists.
• Direct delivery capability.
• Product innovations ongoing.
• Can serve from existing sites.
• Products have required accreditations.
• Processes and IT should cope.
• Management is committed and confident. weaknesses
• Customer lists not tested.
• Some gaps in range for certain sectors.
• We would be a small player.
• No direct marketing experience.
• We cannot supply end-users abroad.
• Need more sales people.
• Limited budget.
• No pilot or trial done yet.
• Don’t have a detailed plan yet.
• Delivery-staff need training.
• Customer service staff need training.
• Processes and systems, etc
• Management cover insufficient.
• Could develop new products.
• Local competitors have poor products.
• Profit margins will be good.
• End-users respond to new ideas.
• Could extend to overseas.
• New specialist applications.
• Can surprise competitors.
• Support core business economies.
• Could seek better supplier deals. threats
• Legislation could impact.
• Environmental effects would favor larger competitors.
• Existing core business distribution risk.
• Market demand very seasonal.
• Retention of key staff critical.
• Could distract from core business.
• Possible negative publicity.
• Vulnerable to reactive attack by major competitors