Define Principles or Values”The concept at the heart of FITWORKS is that “fitness works”

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Define Principles or Values”The concept at the heart of FITWORKS is that “fitness works”

Define Principles or Values”The concept at the heart of FITWORKS is that “fitness works”

Final Strategic Plan University of Phoenix BUS 475 Integrated Business TopicsFebruary 18, 2014 Starting a business is easy; keeping it running is the risky part. One wrong move and the business can fail. If a company establishes the type of business, the targeted customers, by defining the mission statement the business may have a chance at being successful. The company’s vision will set the focus on future business endeavors. By defining the guiding principles, like social responsibility and ethics it will help the company to address customer needs and achieve over the competition. Define Business by Developing a Mission Statement”Fitworks has been the number one health club choice for thousands of men and women in the Cleveland, Akron, Cincinnati, Northern Kentucky, and Dayton markets since 1996. We are dedicated to assisting you to achieve your health and wellness, sports performance and weight loss goals. Fitworks provides its clients with the most desired amenities available in the nation’s best health clubs, gyms, sports and athletic centers, and even spas. Fitworks has a world class personal training, group exercise programs, holistic nutrition programming will all guide its clients to their best possible fitness level so they can live life to the fittest and fullest. Do What Works!” (“Fitworks Llc”, n.d.). Creating a VisionFitworks vision serves as a stepping stone for individual and their fitness plans/goals. Without a vision, there is no plan for what direction the company wants to go, and the goals the company wants to achieve. The company’s vision also includes the following: People: Make the workplace where people will be inspired and work to the highest experience possible. Partners: Produce a long-term return investments for the investors. Define Principles or Values”The concept at the heart of FITWORKS is that “fitness works”. Fitness works to help clients look better, feel better, have more energy, do more, and live healthier, more holistic lives. Good health is one of the greatest gifts of life it keeps on giving. Fitworks wants to share what they know, how to get fit, how to stay motivated, when to change up your program. With “Custom Fit”, they help their clients search out the program that is perfect for them fitting their lifestyle and their personal goals. The motto: WHAT’S YOUR CUSTOM FIT? Having clients Select the “Custom Fit” program that works best for them, Solo With Support, One On One, Small Group Training, Group Fit, Team Training or Silver Sneakers. DO WHAT WORKS. Applying what they know about fitness and healthy living combined with a genuine passion for helping people is the essence of FITWORKS. You can do it. We can help.” (“Fitworks Llc”, n.d.). Organization’s Strategic Direction The mission, vision, and values serve the same purpose for a business and that is for Fitworks to be a successful fitness center franchise. The mission statement guides the business because it targets the function of the business. The vision guides the business because it is the goals of the management and the direction that it is striving toward. The values guide the business because it provides morals to the people of the business and helps to keep the business on the straight path. Addressing Customer Needs and Critique Competitive Advantage Fitworks stands well above its competitors in terms of customer service the below listed programs are a few ways fitworks address customers’ needs: 1. SOLO WITH SUPPORT-Members on their own using the equipment. We help as we can to direct greater use of the facility based on what they need to achieve. 2. ONE ON ONE -This involves a dedicated trainer to create a fitness plan, help set a schedule and provide the ongoing encouragement and support needed to stick with it. 3. SMALL GROUP TRAINING-Not as intense as one-on-one training, this offers many advantages of a personal trainer without the exclusive focus or cost….;Final Strategic Plan University of Phoenix BUS 475 Integrated Business TopicsFebruary 18, 2014 Starting a business is easy; keeping it running is the risky part. One wrong move and the business can fail. If a company establishes the type of business, the targeted customers, by defining the mission statement the business may have a chance at being successful. The company’s vision will set the focus on future business endeavors. By defining the guiding principles, like social responsibility and ethics it will help the company to address customer needs and achieve over the competition. Define Business by Developing a Mission Statement”Fitworks has been the number one health club choice for thousands of men and women in the Cleveland, Akron, Cincinnati, Northern Kentucky, and Dayton markets since 1996. We are dedicated to assisting you to achieve your health and wellness, sports performance and weight loss goals. Fitworks provides its clients with the most desired amenities available in the nation’s best health clubs, gyms, sports and athletic centers, and even spas. Fitworks has a world class personal training, group exercise programs, holistic nutrition programming will all guide its clients to their best possible fitness level so they can live life to the fittest and fullest. Do What Works!” (“Fitworks Llc”, n.d.). Creating a VisionFitworks vision serves as a stepping stone for individual and their fitness plans/goals. Without a vision, there is no plan for what direction the company wants to go, and the goals the company wants to achieve. The company’s vision also includes the following: People: Make the workplace where people will be inspired and work to the highest experience possible. Partners: Produce a long-term return investments for the investors. Define Principles or Values”The concept at the heart of FITWORKS is that “fitness works”. Fitness works to help clients look better, feel better, have more energy, do more, and live healthier, more holistic lives. Good health is one of the greatest gifts of life it keeps on giving. Fitworks wants to share what they know, how to get fit, how to stay motivated, when to change up your program. With “Custom Fit”, they help their clients search out the program that is perfect for them fitting their lifestyle and their personal goals. The motto: WHAT’S YOUR CUSTOM FIT? Having clients Select the “Custom Fit” program that works best for them, Solo With Support, One On One, Small Group Training, Group Fit, Team Training or Silver Sneakers. DO WHAT WORKS. Applying what they know about fitness and healthy living combined with a genuine passion for helping people is the essence of FITWORKS. You can do it. We can help.” (“Fitworks Llc”, n.d.). Organization’s Strategic Direction The mission, vision, and values serve the same purpose for a business and that is for Fitworks to be a successful fitness center franchise. The mission statement guides the business because it targets the function of the business. The vision guides the business because it is the goals of the management and the direction that it is striving toward. The values guide the business because it provides morals to the people of the business and helps to keep the business on the straight path. Addressing Customer Needs and Critique Competitive Advantage Fitworks stands well above its competitors in terms of customer service the below listed programs are a few ways fitworks address customers’ needs: 1. SOLO WITH SUPPORT-Members on their own using the equipment. We help as we can to direct greater use of the facility based on what they need to achieve. 2. ONE ON ONE -This involves a dedicated trainer to create a fitness plan, help set a schedule and provide the ongoing encouragement and support needed to stick with it. 3. SMALL GROUP TRAINING-Not as intense as one-on-one training, this offers many advantages of a personal trainer without the exclusive focus or cost….

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