Describe in detail the positioning strategy for each of these physician groups.

What type of lifestyle is the patient encouraged to develop through the holistic approach to health care?
November 19, 2020
which urological change is not associated with changes over the life span?
November 19, 2020

Describe in detail the positioning strategy for each of these physician groups.

Steven Jones recently returned from a week-long hiking trip out West. During the last leg of the journey, Stevenâs hiking boot became lodged in an old branch, and he fell. The mishap caused a tear in the meniscus of his right knee. The emergency room physician told him he would need to see an orthopedic physician to get the meniscus repaired.

Steven has high-deductible insurance. When he got home, he searched the Internet to find orthopedic physicians in his community. The first one he found was a 35-physician group with a banner reading, âYour bones knit best with us.â Searching the site, Steven found information on the partners, their research, and some educational materialsâbut little else.

The second group he found was called Macomb Orthopedic Group; it was made up of 10 physicians. The Web site contained a profile about each physician as well as price estimates for various procedures. The Web page instructed him how to register and complete the paperwork by downloading it from the site. It also explained how to submit his insurance information so they could supply a written estimate of costs for the procedure.

Write a paper to address the following:

Describe in detail the positioning strategy for each of these physician groups.
Based on what you see here, what are the strengths and weaknesses of each of these groups? Explain your reasoning.
The second group also discusses a concept called âpackage pricing.â Explain how this works, and include its advantages and disadvantages.
What recommendations would you make for these groups as far as their Web presence?
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

Place your order now for a similar paper and have exceptional work written by our team of experts to guarantee you A Results

ordernowcc-green