Develop a marketing communication plan on how the stakeholders will be informed, kept up-to-date, etc. prior to the intervention, during the intervention, and post-intervention.
Healthcare Capstone- Coursework Text (required for papers) Health Care Administration: Managing Organized Delivery Healthcare Capstone- Coursework Text (required for papers) Health Care Administration: Managing Organized Delivery Systems Fifth Edition Lawrence F. Wolper 9781449604127 Carefully read through all components (listed below) required for completion of the Capstone Project. In selecting your project topic, ensure that you will be able to ascertain the appropriate data/information needed to complete the project in terms of the deliverables. Select a healthcare organization (local or national, large or small, public or private) and perform a needs assessment/gap analysis. You may utilize your own organization if you are employed in a healthcare related company. You may approach the Capstone Project from a (1) Human Resources, (2) Operations, or (3) Facilities perspective. You may select an organization in your own community. Human Resources: staffing, training, recruitment, retention, job function redesign, etc. Operations: delivery of service/care, access, wait times, equipment usage, process improvements, resource optimization, regulatory compliance, etc. Facilities: space planning, construction, redesign, relocation. The components for the Capstone Project include the following: Title Page Executive Summary (Needs Content Criteria) Description of the organization (history, length in service/operation, how many beds? clients served? location; rural vs. urban, satellite locations, total number of staff, client usage information/demographics, etc.) Needs Assessment/Gap Analysis: What is not currently being offered? Room for improvements? Service delivery deficits? Personnel issues/shortages? Justify with supporting data and statistics. Propose an intervention (service or facility) based on the needs/gap analysis. Justify your proposed intervention by providing an analysis from Cultural Social Legal Economics Regulatory Reimbursement Managed care Health legislation Contracts perspectives Pick a minimum of three of the elements listed above depending on the organization selected and which apply to the specific organization/situation selected. Create a plan to implement your intervention. Identify the stakeholders involved and their role (s) in implementing the intervention. Include finance and staffing elements required to implement the intervention. Develop a marketing communication plan on how the stakeholders will be informed, kept up-to-date, etc. prior to the intervention, during the intervention, and post-intervention. Develop a plan for measurement effectiveness of the intervention. What indicators will determine if the intervention is successful?