Discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning.

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Discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning.

Media Buying

You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.

4 W’s are Who, When, Why, What & Where

The paper

Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style.

Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least two scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style.

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