Segmented Markets

Describe what the Code of Hammurabi reveals about Babylonian culture; consider relations between men and women, slaves and free men.
August 16, 2019
Chi-Squared and Regression
August 16, 2019

Segmented Markets

Segmented Markets

Post a specific example of a hotel that specifically caters to the different guest classifications listed below.  A “specific example” means “the Hilton Times Square”, not just “Hilton Hotel”.  For each specific hotel chosen, thoroughly explain why you feel they are catering to that particular market segment, using specific examples that you found on their website.  Include links to each hotel and back up your statements with citations in APA format.
Business Travelers, upstairs guests

Business Travelers, downstairs guests

Leisure Travelers, upstairs guests

Leisure Travelers, downstairs guests

This topic applies what you have learned about the various market segments in the lodging industry, as well as deciding how a certain hotel is applying the marketing mix to target their particular market.

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