The Case of Mattel: Virtue Ethics Review
Find and read the following journal article to help you form a solution:
Sethi, S., Veral, E., Shapiro, H., & Emelianova, O.. (2011). Mattel, Inc.: Global Manufacturing Principles (GMP) – A Life-Cycle Analysis of a Company-Based Code of Conduct in the Toy Industry. Journal of Business Ethics, 99(4), 483-517.
While the Sethi et al. article is certainly a quite interesting case study, it is a very lengthy and fairly complex one as well. To this extent, I don’t want you to simply recount the storyline of the article in your response to the requirements. Rather, I want you to locate and evaluate the most salient business ethics issue, critically analyzing them within the context of virtue ethics – and the questions that I have posed for you below.
Hartman, E.. (2008). Socratic Questions and Aristotelian Answers: A Virtue-Based Approach to Business Ethics. Journal of Business Ethics, 78(3), 313-328.
The following link may be helpful to you in your evaluation of this Case: http://ethicsops.com/CharacterVirtue.aspx
The following is the Problem to be solved:
Choose three virtues, and then discuss how the virtues you have selected may have more appropriately guided the actions and behaviors of the organization at issue. Finally, you will discuss which of the normative ethics we have studied in Modules 1, 2, and 3 (deontological, utilitarian, or virtue ethics) best inform the Case.
Please solve the following:
1) What I would like for you to do is to choose three (3) “virtues” and then provide a clear definition of each. For example, you might choose such virtues as temperance, justice, honesty, fairness, generosity, or kindness. Be sure that you define each virtue using a quality and objective secondary source.
2) Next, apply each of the three virtues you have chosen to the case. Tell me how each of the virtues you’ve chosen might have been used to appropriately guide the actions and policies of the company. You may discuss how each relates to such matters as the company’s working conditions, worker safety, fairness, organizational attitudes towards the environment, etc.
3) Which of the three normative ethics we’ve studied – i.e., deontological, utilitarian, or virtue – do you believe is most useful in evaluating the Mattel case? Why?